Marketing in the engineering work space

A phone call from a client in the engineering sector this morning raised an interesting topic that, if a true reflection of the industry suggests a major sea change for British manufacturing. We have become used to the political views that Britain has long since ceased to be a serious manufacturing nation and after first Japan, then the so-called tiger economies of the Far East, now China is the workshop of the world. We have also read that British university students have been opting for the softer options and rejecting the engineering and science disciplines as we progress towards a nation of hairdressers and finger nail artists. So how does this affect our client? In two ways. Because so much manufacture is now off shore his sales are increasingly for prototypes or laboratory research projects and not volumes for manufacture embodiment. Secondly the ‘engineers’ he is selling to, are now less well informed. Result – more sales effort to sell less product. One of the ways we have been able to help our client is to create informative material in the form of White Papers and Guides that can be downloaded from the web site and help fill the knowledge gap. To find out more about White Papers and guides take a look at Technical Marketing's web site.