Research reported by eMarketer today added some substance to the view that Twitter despite being frequently touted as a business tool is actually mainly used for what they describe as 'pointless babble'. At 40.55% 'pointless babble' was the most common use of tweets, followed by 'conversational' at 37.55%. Others were 'pass along value' at 8.7%, 'self promotion' 5.85%, 'spam' just 3.75% and 'news' at 3.6%. It is news headlines that we have identified as a possible use of the microblogging site, but at present is just at testing level.
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