Technical Marketing appointed to promote ABTT 2012 Theatre Show

The Stage web site has posted the news that Technical Marketing Ltd has been awarded the contract to market the ABTT 2012 Theatre Show.

Technical Marketing Ltd has been appointed to plan and implement a marketing campaign to promote the ABTT 2012 Theatre Show which takes place on the 13th and 14th of June at The Old Truman Brewery in London.

Technical Marketing’s Andy Collier announcing the engagement said,  “we are delighted to have been appointed and thank the show organisers for the trust placed in Technical Marketing to deliver a successful campaign. What is particularly exciting is that although the show enjoys a fantastic heritage – 2012 will be its 34th year – it continues to evolve and retain relevance to the theatre industry now.” Andy continued, “as both a visitor and exhibitor over the years, for me the show has always been friendly and accessible. Not only is it a great opportunity to talk to equipment suppliers and examine new products, but it is also a ‘must attend’ event for networking and making or renewing contacts”.

Co-director David Brooks picked up the theme that “Technical Marketing will  be emphasising the show is a valuable opportunity for exhibitors to meet and engage with knowledgable  visitors – many with an important role in specifying or purchasing products and services for the theatre market”. David explained,  “we will be developing awareness of the value of this annual event for both exhibitors and visitors and running a marketing campaign throughout the months leading up to the show in June. In particular news and information will be available through a dedicated web site and via email, as well as through popular social media platforms. We will be encouraging feedback through these channels so visitors can tell us what they are looking for at the show and in the associated seminar programme.”

Technical Marketing Ltd is well known in the theatre and entertainment technology sectors and specialises in providing affordable marketing services to technical, scientific and industrial business-to-business companies including small, new technology start ups as well as larger established enterprises.