According to Shareholic "Pinterest created more referral traffic than Twitter" last month.A closer look at their "All Traffic Sources Report" - based on aggregated data from 200,000 publishers and 270 million unique visitors in the month - puts Pinterest at 1.05% and Twitter at 0.82%. Although sitting in the top 10, still a long way off Google's dominant 48.81%.
So what is Pinterest and does it have a role in B-2-B marketing? It is another entrant in the social media open platform camp and at the basic level is a photo and link sharing service. A digital collage of pictures that offers the options to "Like", "Comment" and "Repin". Their own description is that, "Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests." It goes on to say, "People use pinboards to plan their weddings, decorate their homes, and share their favourite recipes." Hardly B-2-B. And yet there are case studies claiming considerable business success. The trick is to pin interesting pictures, not just pictures of your products. For companies who have such a picture library then Pinterest may be worth a punt.
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