Content development has become a bit of a buzz word in recent times. We have looked at five important areas of information content that prospects will usually be looking for when they access your web site.
1. Products and services
Explain clearly what products or services your company is offering. Provide details of the products, their specifications and offer downloads of relevant information.
2. User reference and endorsement
Provide reference to satisfied users of your products using third party endorsements, product reviews and case studies to build confidence in the products.
Cite the views of recognised opinion leaders and gurus in your field, particularly where their opinion is considered expert and impartial and reflects favourably on your product.
4. Subject guide
Offer an impartial guide to the market in which you operate that provides a useful summary or introduction to the market and helpful information on how to go about selecting the relevant products. A White Paper that outlines the technology, the state of the market and background information also helps present your business as knowledgable and expert.
5. Call to action
Because there are several stages in the buying process from early research through to closure and order placement, offer means to contact you easily and at all stages. And offer future keep in touch options such as email news and social media.