The Wall Planners have arrived

Some trade magazines around this time of year are mailed out with a folded up Wall Planner.

Included in the polythene envelope, along with the advertising material that many recipients open above a waste bin, are the 2015 wall planners. In case you are unfamiliar with the wall planner, they are basically a year's calendar surrounded by advertisements. Advertising space is often sold on the promise that the brand is in front of the target audience for a full a twelve months. Great value. Except, how many people actually stick them on an office wall. How many people actually have an office wall anyway? 

With many people working in open plan offices, at low level partitioned work stations or in a corner office with glass walls, there is limited wall space to stick these large posters. And be honest they don't look particularly elegant and get shabbier as the year progresses. But people still advertise on these wall planners. Why? Even before electronic calendars that sync with various desk top and portable devices the value was doubtful.

What is amazing that wall planners haven't gone the way of Reader Response cards and Fax backs. At least with those you could track the response!