Exhibition time

One of the sometimes neglected tasks of an exhibition or trade show is the Press Pack. In fact trade shows present a number of useful opportunities for publicity – the pre-show announcements, photo opportunities and events on the booth and post show success stories. But what might get overlooked is getting press packs into the hands of press visitors you may not know – especially those from overseas. Of course the traditional press pack is often an expense clients already faced with all types of charges to exhibit, will decline. A professionally printed folder, copies of recent press releases, glossy photo, maybe new brochures – it can be quite an expense. Then who gets them? Experience shows press packs can disappear from the exhibition press room, probably as useful briefing aids to competitors, so stocks need topping up from time to time. The obvious solution is to put everything on a CD – but wait. I checked on a number of CD Press Packs at an exhibition and they all had adopted the same approach of simply dumping files and images on the CD with no explanation – hardly an inducement for a busy editor to open them. Our approach has been to provide navigation just like a web site to include background material, recent press releases, short movies, contact details plus direct links to the client’s web site. We have just delivered a master disk to a client ready or next weeks show. Our client’s e-mail said it all ‘Many thanks for the CD, it looks great.’ To find out more about how we can provide CD Press packs or to request a sample, take a look at at Technical Marketing’s web site.