
- Build brand awareness
- Increase web traffic
- Generate sales leads
- Provide deeper engagement
- Improve search results
Not so long ago artwork was stored on film and photography as transparencies, while for even quite large marketing departments a 4-draw filing cabinet would suffice for storage and indexing. Then gradually images came on CDs and DVDs and for a while artwork on optical discs. Then digital cameras were churning out 100 shots instead of one or two before and suddenly managing all this material became a problem. Enter the Image LIbrary.
An Image Library or Image Bank is created to protect the company’s investment in photography and design work by providing an online resource for the storage, search and retrieval of images and finished artwork.
A filing 'card' is completed for each image. Categories can include:-
There are two levels of access for the Image Library:
1. Viewing
This is the normal route for browsers to search, view and download images. Access can be given to authorised staff to view at a url.
2. Viewing and editing
This access route provides control of the data shown for each image (title, location, filename, captions etc). Access is intended for Marketing department only and is at a different url.
Where use of an image is restricted, or subject to owner approval to publish, an automatic option offers a request email to be sent to the person or department e.g. Marketing Manager/Marketing Department, managing the Image Library.
Marketing additionally has access to edit and publish descriptive content associated with images.
Marketing also has access to add new images (thumbnail, low resolution index & high resolution), or this can be outsourced.
If you think an Image Library would be useful for your company, then contact Technical Marketing Ltd with an initial indication of how many images you have.
Another correspondent volunteered that,
"I partly blame the sophistication of current technology and availability of cheap but reasonably capable equipment on the high-street. It encourages those with little or no experience or training and almost non-existent skills to set themselves up with fairly basic equipment and call themselves 'photographers' or 'videographers'(a term I hate). Because of their lack of investment in skills development and relatively small investment in equipment they often offer their services for free or very low-cost."
They could have mentioned interns wielding all this equipment for free too. In the past the difference in quality would have been obvious and expertise, talent, skill and the use of professional equipment would be easy to spot. But dumbing down on quality is everywhere. We are all exposed to so much sub standard work that many people appear to lack the ability to distinguish good from poor and focus instead on price. The implication is that subconsciously customers will pick up on cheap looking publicity material and transfer that expectation to the price and quality of goods the company is offering.