According to the Office of National Statistics there are 2.16 million businesses registered for VAT and PAYE in the UK. Of these just 0.4% employ more than 250 people, 98.1% employ less than 50 and 89% less than 10. Adding in those below the VAT threshold and one man businesses it is clear that in terms of numbers, most UK companies are very small businesses. Look at another statistic 17.4% are less than 2 years old and 32.6% under 4 years old. A large number of small businesses that could benefit from marketing in growing their business. You might expect that the demand for marketing services would be strong from the large group of small, new businesses but small new enterprises typically have little to invest in marketing.
The reality is that it is the established companies that recognise the value of marketing most and allow some budget for the purpose. Many of these are classified as SMEs and are cautious in adopting new ideas so put most of their marketing investment into traditional communications such as directories, trade magazines and literature. As a broad statement both small new businesses and established businesses are slow to fully leverage online marketing methods that are both affordable and effective. For the price of a couple of full page display advertisements in a trade journal, a company could have a Virtual News Office up and running. Add in a press release or two each month and you have an on-going campaign that publicises the business and thanks to in-bound links from the press release archive, improves search engine ranking too - all for a fraction of a print based display advertising campaign. The news stories can additionally be fed into social media campaigns too. If an affordable marketing campaign seems like a good investment, the get in touch with Technical Marketing who can help you achieve this.
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