In the last few days there have been a number of related announcements from different sources that in their different ways point to a new future for content and how it will be read. Who can have failed to notice the UK launch of the Apple iPad splashed across billboards, on TV and in the press - a device designed for online consumption of content from books and news to Internet and e-mail.
This week Technical Marketing client, print giant Polestar Group plc announced, "Polestar is launching a service to enable its customers to publish their printed publications on the new Apple iPad, iPhone and online. Polestar Digital Editions – powered by award-winning YUDU technology – enables files received by Polestar for print purposes to be converted to online publication simultaneously across all platforms." In the same week, trade journal Automation sent their 'voucher copy' not by post, but by e-mail using this very technology. Meanwhile in Management Today in an article titled 'Yesterday's News, Today's new hope' the whole issue of charging v free content is examined.
Whatever the future - the devices, the software, free or subscription it is content itself that is essential. For b-2-b enterprises anxious to keep their name in the news then a partner like Technical Marketing Ltd will become even more essential as this new future unfolds.
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