Time for marketing marketing

Most marketers are so busy marketing to their customers that they can overlook other important audiences.

Government cuts of 40% to their admittedly large marketing group at the COI have been in the news recently. News about marketing rarely makes the business pages, not the front page, but then this time it is marketing jobs that are going. 

This government has only done what many businesses did two years ago because in times of economic hardship marketing budgets are easy targets. This blog called for continuing investment in marketing and cited supportive research. 

The editor of Marketing Week has written a lengthy piece prompting marketers to market marketing and points out that the government and the city do not understand the value of marketing. He describes marketing as  "as the beating heart, the lifeblood and the brains of any economy".

 

So the message to marketers is to sell marketing's value to their colleagues and not just the board of directors, but the sales team, HR, manufacturing and R&D. Particularly to explain that marketing is not just about pretty pictures, but is central to achieving the business goals of the company and something everyone should buy into by sharing the marketing plan.