Michael Stelzner, founder of Social Media Examiner, has launched the 2012 Social Media Marketing Industry Report and what's more he is encouraging its distribution throughout the marketing world.Available as a 42 page PDF report the research, to which we made our own modest contribution, is based on the collective input from 3,800 marketers, so represents a bang up to date insight into what is happening with social media as a marketing tool right now.
So lets take a quick look at the major findings.
- A significant 83% of marketers indicate that social media is important for their business.
- A big issue for some 40% is the wish to master how to measure the return on investment (ROI) of social media and find customers and prospects.
- Video marketing and YouTube figure at top spot for increased investment in 2012 as rated by 76% of marketers.
- And Google+ is attracting interest which only 40% currently use, with 70% wanting to learn more and 67% planning on increasing Google+ activities.
- The top 3 benefits of social media are:-
- generating more business exposure - 85%
- increasing traffic - 69%
- providing market place insight - 65%
- The top 5 social media networks and marketing tools, in order are:-
- blogs
- YouTube
- But social media is recognised as taking a lot of time - 59% spend 6 hours or more each week on social media and 33% invest 11 hours or more. That's over a quarter of a nominal 40 hour week!
- Perhaps in view of this time commitment we might expect more than the 30% who do to outsource this work.
The full report is packed with interesting questions about social media and numerous charts mapping the current state of play.
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