Pinterest is a more recent addition to my social media portfolio and is still very much in the early experimental stage. As a matter of fact apart from setting it up and adding a few pictures I have done little with it.
What is it?
Wikipedia seems confused. 'Pinterest is a company that provides an Internet service that they describe as a visual discovery tool. People use Pinterest to collect ideas for projects and interests. Users create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips, develop projects, organize events or save articles and recipes. There is also a like feature to save certain pins that may not fit with a board.
How is it used?
Basically you post, or in their terms 'pin' pictures on a 'board' and look at other people's photos. Sounds pretty dull.
What does it do?
Lets you 'pin' images (or videos) on boards. So do a lot of other systems, so why is it so popular? Business Insider reported it was the fastest growing content sharing platform. Another report reckons 80% of users are women.
Does it work?
I ask the question in connection with business and sales leads. So far it's difficult to see how it can.
So one for the back burner I guess.