Tuesday, March 31, 2015

New report says engineers are top earning billionaires

According to an analysis of the Forbes 100 rich list 22 per cent of the world's richest people studied engineering as an undergraduate degree, which is almost twice as many as any other discipline.

Good news then if engineering was your first degree, but probably not so good if you are working as an engineer. The coverage of the analysis in CityA.M.  also claims engineering billionaires are richer than other billionaires.

In a long anticipated sequel to our book Technical Marketing Techniques due for publication this year, the new title Technical Marketing Ideas for Engineers whilst not promising an insight into how to become a billionaire offers a more modest path into marketing.
 
Engineers also work successfully in many other careers ... marketing is one of them. My own transition from engineering apprentice to a marketing role was informed by practical  experience of engineering on the shop floor and in the laboratory. My employers offered experience in the many departments that a major British electrical manufacturing company then operated, including manufacturing, research, even HR or Personnel as it was then known. It didn't take long to notice that the people who actually set the agenda were the bright young men from head office, the product managers. And they worked in the marketing department. On graduation I worked for just a few weeks more back in the research laboratories before being recruited as an assistant product manager located in the company's head office in London's West End. I exchanged my white lab coat for a suit, enrolled on marketing and management courses and learned the job of new product development under the guidance of experienced, senior product managers. In fact my move from engineering to marketing was similar to most of my colleagues who also had the same grounding in the methods, analysis and planning of engineering. 

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